Steve Latham is interviewed by Russ Capper, host of The BusinessMakers Radio Show.
Key topics of discussion and questions answered:
- What is the history of Spur Interactive & Spur Digital as it relates to Encore Media Metrics?
- How did Encore Media Metrics evolve out of Spur and what challenges did you encounter during the transition?
- What needs did you identify in the industry and how did you did you learn of those needs?
- How did you plan for and initiate the buyout of Spur Interactive?
- Challenges of turning the platform into a product (Packaging, pricing, marketing, positioning, supporting)
- Location challenges and the digital advertising hub of New York City
- Nuts and bolts of how Encore Media Metrics helps clients measure and optimize media through better analytics and metrics
- Display vs. Search and other advertising types and their impact/value depending on a user’s position in the funnel
As always, feel free to comment and share!
The Encore Team