Posts Tagged ‘campaign measurement’

Russ Capper Interviews Steve Latham for The BusinessMakers Radio Show

September 15th, 2011

Steve Latham is interviewed by Russ Capper, host of The BusinessMakers Radio Show.

Key topics of discussion and questions answered:

  • What is the history of Spur Interactive & Spur Digital as it relates to Encore Media Metrics?
  • How did Encore Media Metrics evolve out of Spur and what challenges did you encounter during the transition?
  • What needs did you identify in the industry and how did you did you learn of those needs?
  • How did you plan for and initiate the buyout of Spur Interactive?
  • Challenges of turning the platform into a product (Packaging, pricing, marketing, positioning, supporting)
  • Location challenges and the digital advertising hub of New York City
  • Nuts and bolts of how Encore Media Metrics helps clients measure and optimize media through better analytics and metrics
  • Display vs. Search and other advertising types and their impact/value depending on a user’s position in the funnel

As always, feel free to comment and share!

The Encore Team

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OMMA Social Video: Bridging the Gap – Linking Social Media to ROI

September 12th, 2011

 

Encore founder and CEO Steve Latham recently moderated a panel discussion at OMMA Social 2011 NY on June 9, 2011.

Few can answer the question “what’s the ROI?” in any definitive fashion for social media. Lacking standard metrics, methodologies and tracking capabilities, the challenge is daunting: how do you attribute credit to social as an integrated channel in your overall marketing mix? This video addresses the art and science of social media attribution, through the discussion of strategies, solutions, and concrete examples.

As always, feel free to comment and share!

The Encore Team

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OMMA Metrics Interview: Multichannel Attribution and Insights

August 30th, 2011

Encore founder and CEO Steve Latham was recently interviewed by Erick Mott from Creatorbase at OMMA Metrics 2011.

Key questions answered:
  • What is attribution?
  • What does Encore Media Metrics do?
  • How do “last-click” models compare to attribution analysis?
  • How can media spend be optimized by using attribution analysis?

As always, feel free to comment and share!

The Encore Team

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OMMA Metrics Panel Video: Predicting Future Behavior

August 5th, 2011

Encore founder and CEO Steve Latham recently participated in an OMMA Metrics Panel discussion in San Francisco on July 15, 2011.

While many people talk a lot about “predictive analytics,” few actually successful deliver business value by telling business people about their fat tailed, stochastic, and autoregressive conditional heteroskedastic volatility model for online advertising in ad exchanges. Yet, high-order mathematics and statistics exist in many companies.

In this video, you’ll hear from experts who create and use verifiable and statistically-valid quantitative methods. You will learn from professionals who have successfully crossed the academic chasm of mathematical research ideals to the other side: using statistics and modeling to generate quantifiable profit.

Moderator:
Jason Harper, VP, Analytics & Marketing Intelligence, Organic, Inc.

Panelists:
Matt Butner, VP and Director, Brand & Media Research, InsightExpress
Andy Fisher, EVP, Global Data & Analytics Director, Starcom MediaVest Group
Steve Latham, Founder and CEO, Encore Media Metrics
Tim McAtee, Research Director, IPG Emerging Media Lab
Leon Zemel, Chief Analytics Officer, [x+1]

A video of the panel is embedded for viewing above.  You may also view it on ustream.

As always, feel free to comment and share!

The Encore Team

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Welcome to Our Blog!

March 3rd, 2011

Attribution101 – the Encore Blog was created to share perspectives, case studies and insights into digital media strategy and measurement (you can’t succeed in either without the other). The Attributon101 is the official blog of Encore Media Metrics, a leading provider of campaign measurement, attribution and reporting services.

While may be in a “wonky” business, we come from a different perspective than most practitioners in web analytics and online marketing metrics.  As reformed digital agency principals and Big 4 consultants (meet our team), we’re using both sides of our brains to help brands, agencies and publishers make sense of campaign results, optimize media spend and maximize ROI from their marketing efforts.  We hope you find our content insightful and intriguing, and that you’ll feel free to share with others.

Thanks for stopping by!

The Encore Team

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