Encore founder and CEO Steve Latham recently moderated a panel discussion at OMMA Social 2011 NY on June 9, 2011.
Few can answer the question “what’s the ROI?” in any definitive fashion for social media. Lacking standard metrics, methodologies and tracking capabilities, the challenge is daunting: how do you attribute credit to social as an integrated channel in your overall marketing mix? This video addresses the art and science of social media attribution, through the discussion of strategies, solutions, and concrete examples.
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The Encore Team