Archive for the ‘MediaMind Partnership’ category

MediaMind and Encore Partner to Deliver Integrated Attribution

March 7th, 2012

MediaMind announced today its partnership with Encore Media Metrics to help marketers understand Attribution credit across digital campaigns. The integration between the MediaMind platform and Encore will give marketers immediate access to attribution reports that show what worked and what didn’t, in order to easily implement budget allocation to the best performing ads. Below is the first in a series of articles on Attribution written by Steve Latham, Founder and CEO, Encore Media Metrics.

Read the Press Release

Read CEO Steve Latham’s Guest Post on MediaMind’s CreativeZone!

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