MediaMind announced today its partnership with Encore Media Metrics to help marketers understand Attribution credit across digital campaigns. The integration between the MediaMind platform and Encore will give marketers immediate access to attribution reports that show what worked and what didn’t, in order to easily implement budget allocation to the best performing ads. Below is the first in a series of articles on Attribution written by Steve Latham, Founder and CEO, Encore Media Metrics.
- Encore Media Metrics provides advanced measurement, attribution and reporting of online media as a service. Encore's solution was designed and built by thought leaders in planning, placement and optimization of online media campaigns, and has been successfully used by dozens of brands over the past 3 years.
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