Welcome to Our Blog!

March 3rd, 2011 by Steve Latham Leave a reply »

Attribution101 – the Encore Blog was created to share perspectives, case studies and insights into digital media strategy and measurement (you can’t succeed in either without the other). The Attributon101 is the official blog of Encore Media Metrics, a leading provider of campaign measurement, attribution and reporting services.

While may be in a “wonky” business, we come from a different perspective than most practitioners in web analytics and online marketing metrics.  As reformed digital agency principals and Big 4 consultants (meet our team), we’re using both sides of our brains to help brands, agencies and publishers make sense of campaign results, optimize media spend and maximize ROI from their marketing efforts.  We hope you find our content insightful and intriguing, and that you’ll feel free to share with others.

Thanks for stopping by!

The Encore Team

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