Steve Latham offers his view of the gap that exists between how data is being used to find audiences and measure performance. He provides 3 reasons for the gap, a roadmap for addressing them, and a glimpse at what better metrics will do for the industry. Read the full post at iMediaConnection today!
Key topics of discussion and questions answered:
- What are the key reasons for the slow adoption of new metrics in online advertising?
- How can marketers close the gap and remove roadblocks to growth in online advertising?
As always, feel free to comment and share!
The Encore Team