The Online Media Paradox: Steve Latham’s Guest Post on iMediaConnection

November 15th, 2011 by Encore Media Metrics Team Leave a reply »

Steve Latham offers his view of the gap that exists between how data is being used to find audiences and measure performance. He provides 3 reasons for the gap, a roadmap for addressing them, and a glimpse at what better metrics will do for the industry. Read the full post at iMediaConnection today!

Key topics of discussion and questions answered:

  • What are the key reasons for the slow adoption of new metrics in online advertising?
  • How can marketers close the gap and remove roadblocks to growth in online advertising?

Read More:
OMMA Metrics Interview: Multichannel Attribution and Insights

The Five Forces Driving Attribution: Media Measurement Comes of Age

Attribution 101: Full Funnel Media Measurement

Media Attribution Demystified

As always, feel free to comment and share!

The Encore Team

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