OMMA Metrics Panel Video: Social Media ROI

June 30th, 2011 by Steve Latham Leave a reply »

Encore founder and ceo Steve Latham recently moderated the “Measuring Social ROI” discussion at the OMMA Metrics NYC Conference in March 2011.  The big questions addressed were:

1. Social Media: Shiny Object or ROI Producer?
2. What are brands doing to measure the impact of social ROI?
3. What works and how do you know?

These questions were discussed by industry thought leaders and expert practitioners from across the country including:

– Adam Cahill, EVP Media Director, Hill Holliday
– Ben Straley, CEO & CO-Founder, Meteor Solutions                                                                  \
– Jonathan Mendez, Founder & CEO, Yieldbot
– John Lovett, Senior Partner & Principal Consultant, Web Analytics Demystified, Inc.
– Jascha Kaykas-Wolff, VP of Marketing, Involver
– Moderator: Steve Latham, Founder and CEO, Encore Media Metrics

A video of the panel is embedded for viewing below.  You may also view it on ustream.


As always, feel free to comment and share!

The Encore Team

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