FAQ: What is Attribution?

January 6th, 2012 by Encore Media Metrics Team Leave a reply »

Attribution solves the “last-click” problem by allocating partial credit to each impression, click and interaction that influence conversions. Through Encore’s statistically validated attribution model, marketers can see the true performance of each channel, vendor, placement and keyword. Encore also measures the optimal frequency for converters while quantifying opportunities to expand reach and increase ad efficiency.  Armed with these insights, marketers can optimize campaigns effectively and efficiently while gleaning a deeper understanding of customer engagement cycles.

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The Encore Team

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