Encore CEO To Present on Attribution at ad:tech San Francisco

March 9th, 2012 by Encore Media Metrics Team Leave a reply »

Latham to present Beyond the Last Ad: Better Decisions Through Better Attribution

Conversion reporting has become an everyday part of how campaigns are optimized.  As digital budgets grow in size and complexity, collective skepticism continues to build against the current “Last Ad” reporting standard.  The demand for more advanced attribution methods has spawned a host of new analytics and technology capabilities, yet going beyond the Last Ad has yet to “cross the chasm.”  Spiritually – advertisers, agencies and publishers are on board – but their reporting and optimization methods have yet to budge.  Led by Young-Bean Song, an expert in digital advertising effectiveness research, this session will reveal how current standards bias our view of the digital marketing world, and our spending as a result. We’ll also feature the latest data and case studies that quantify the impact of new attribution models.

Key takeaways:

  • Learn how leading brands are tying display ads directly to purchases
  • Discover pre- and post-campaign testing methods that are cost-effective and easy to execute
  • Get insight into some of the most cutting-edge attribution research

Session Leader: Young-Bean Song, Principal and Founder – AnalyticsDNA

Presenter: Steve Latham, Founder and CEOEncore Media Metrics

Session:

ad:tech San Francisco
Tuesday, April 3 at 3:45pm
http://na.ad-tech.com/sf/sessions/i-love-data-attribution-and-online-display-advertising-beyond-the-last-click/

 

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